Noctèra
Noctèra is a conceptual fragrance project developed during the Motion Machine course by Layer Lemonade. The project explores a neo-gothic aesthetic through the creation of two perfumes inspired by the night-blooming flowers Dama da Noite and Belladonna. Combining artificial intelligence, graphic design, and motion, the work focuses on building a dark, atmospheric visual universe around the product.
Year
2026
Scope
Graphic Design, Motion Design, Branding
Client
Personal
Duration
1.5 months
Noctèra is a conceptual perfume collection that merges graphic design, motion, and AI-generated assets to create a cohesive visual identity. Inspired by the mysticism of nocturnal flowers, the project translates the essence of Dama da Noite and Belladonna into a rich, neo-gothic visual language.
The work explores how motion and composition can elevate a product concept, transforming it into an immersive and emotionally driven visual experience.
Challenge
The main challenge was to develop a strong and cohesive visual identity from a fully conceptual product, without relying on pre-existing brand elements.
It required balancing experimentation with AI-generated assets while maintaining artistic direction, consistency, and visual quality. Additionally, translating a dark and atmospheric concept into motion without losing clarity or impact demanded careful control of composition, pacing, and visual hierarchy.
Solution
I developed a visual system rooted in neo-gothic aesthetics, combining typography, composition, and AI-generated imagery to build a consistent and immersive identity for the collection.
Each perfume was treated as a distinct yet connected piece, with its own visual nuances while maintaining a unified direction. Motion was used to enhance atmosphere and storytelling, bringing depth and cohesion to the final result.
The outcome is a visually striking project that blends design, technology, and narrative into a refined and engaging experience.
