Crialed Energy Drink
Conceptual product and visual identity developed for Crialed, designed specifically for a can-shaped LED display. The project explores the creation of an energy drink brand, combining graphic design, motion, and real-world application to deliver a cohesive and impactful visual experience.
Year
2025
Scope
Product Graphics, Branding, Motion Graphics
Client
Crialed
Duration
2 months
A conceptual energy drink created to fit a custom LED panel in the shape of a can.
The project includes the development of a visual identity, packaging design, mockups, and a motion piece simulating a commercial. The final stage involved adapting the design to the curved LED surface, transforming the concept into a functional and immersive display.
The goal was to create a visually appealing and believable product while fully integrating it into a non-traditional digital format.
Challenge
The main challenge was both conceptual and technical.
From a design perspective, the product needed to feel cohesive and aligned with the company’s identity, while still standing out as an attractive and market-ready concept. From a technical standpoint, the artwork had to be carefully adapted to a curved LED surface, ensuring that all elements aligned correctly without distortion.
Balancing visual impact with spatial accuracy required precise planning and execution.
Solution
I developed a bold and cohesive visual identity tailored to the energy drink concept, focusing on strong composition, color, and branding elements to create a striking result.
The design was carefully mapped and adjusted to fit the curvature of the LED panel, ensuring proper alignment and readability from different viewing angles. Motion and mockups were used to reinforce the product’s presence and simulate a real-world campaign.
The final result successfully merges concept and application, delivering a visually engaging piece that works both as a product design and as a large-scale digital installation.
